The public is very aware that we are in the midst of a pollination crisis. In fact, concern about bees and other pollinators is nearly unanimous in public polling.
At a time when we are polarized on most issues, the need to do something about bees is something we can all agree on. Unfortunately, when people fret about bees and the threats they face, most are thinking about strictly about honey bees.
Honey bees are fascinating creatures. They’ve got an incredible social structure within their hives, they play important roles in the pollination of many food plants we like, and honey is delicious.
Effective integrated campaigns use direct mail, email, and brochure/sell sheets (among other tactics) to drive prospects to a microsite where they can view product specifications or informational videos. Give users the tools to download PDFs, order online, contact your company for more information, or find a nearby retailer where they can purchase your products. Both traditional and online PR can be used in the same fashion. By publicizing the launch of the product where your target audience spends time online, you can drive valuable traffic and interested users to the microsite. Furthermore, PR can notify industry publications of your product, where you might garner a review.